In 2018, it acquired social learning platform Flipgrid, which used short video clips for collaboration. But that sale never came to be as the Biden administration paused the effort.) Several years ago, Microsoft also launched a business video service called Stream, which aimed to allow enterprises to use video as easily as consumers use YouTube. (In order to keep TikTok running in the U.S., ByteDance would have needed to have divested TikTok’s U.S. The company was recently one of the suitors pursuing TikTok when the Trump administration was working to force a sale of the China-owned video social network, which Trump had dubbed a national security threat. This is not Microsoft’s first attempt at entering the video market. Microsoft didn’t disclose the acquisition price, but Clipchamp had raised over $15 million in funding, according to Crunchbase. While social media videos have always been at the forefront of business needs, during the past year we’ve also witnessed the rapid adoption of internal communication use cases where there is a lot of screen and webcam recording taking place in our platform,” he said. “We are acquiring two times more users on average than we did at the same time a year ago while also doubling the usage rate, meaning more users are creating video content than ever before. In July, Clipchamp CEO Alexander Dreiling commented on this growth, noting the company had nearly tripled its team over the past year.
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That makes the software a good fit for the Microsoft Windows customer base, as well.
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The company also saw Clipchamp as an interesting acquisition target due to how it combined “the simplicity of a web app with the full computing power of a PC with graphics processing unit (GPU) acceleration,” it said. This, explains Microsoft, has allowed video to establish itself as a new type of “document” for businesses to do things like pitch an idea, explain a process or communicate with team members. Today, more people are creating and using video, thanks to a growing set of new tools that allow anyone - even non-professionals - to quickly and easily perform advanced edits and produce quality video content.
The acquisition appealed to Microsoft for a few reasons. According to Microsoft, Clipchamp is a “natural fit” to extend its existing productivity experiences in Microsoft 365 for families, schools and businesses.
On Tuesday, Microsoft announced it’s acquiring Clipchamp, a company offering web-based video creation and editing software that allows anyone to put together video presentations, promos or videos meant for social media destinations like Facebook, Instagram and YouTube. Select a font with big characters to which you will apply a shadow or border effect, to make it even more readable.Video editing software may become the next big addition to Microsoft’s suite of productivity tools.
We recommend you choose still images or photos as backgrounds, breaking down the lyrics in many small scenes using a collage structure, so as to evenly sequence the words of the song on each scene. and add it to the lyric video you’re editing. You can upload your preferred songs in the format of your choice: MP3, WAV, WMA, AAC, OGG, FLAC etc. It also does not take long to create riveting and easy-to-read lyric videos. It then becomes simple to create a video mosaic without turning it into a cacophony of noises, only selecting the audio track that matters, at the right sound level. Alternatively, you can monitor the audio level of each video in that scene via the collage making interface (aka picture-in-picture), which gives you unequalled control. If you wish to mute all the videos included in one scene, you can do so by simply ticking the dedicated box. An easy-to-use interface will allow you to fine tune the volume of the music versus the audio of your video footage. Add copyright-free music from our vast audio library to transform your photos and videos into timeless video keepsakes.